Saelune said:
Marketing towards progress is a good thing. Marketing isn't going away, it could atleast be used for good rather than evil. You can pretend marketing is your excuse, but I doubt it.
You know, at this point I'm going to indulge myself a bit of a tangent. Your words here remind me of the shit I said 20-25 years ago when, as a high school I did the state legislature page circuit, volunteered for my local Democratic party, did all the glad-handing and canvassing, wrote the local papers, help fund raise, spoke out for issues I believed in at the time, and more.
To paraphrase my younger self, "globalizing towards progress is a good thing. Globalization isn't going away, it could at least be used for good rather than evil. You can pretend trade protectionism is your excuse, but I doubt it."
Then I got into college and was expected to be a big boy, and read for myself what "our guys" down south (like Pinochet) had
really been up to for the past few decades, the ongoing pernicious effect NAFTA had on the Mexican and American economies and the circumstances behind its passing, the actual impact of Washington consensus policies on post-Soviet economies, and the realities of multi-national business ethics abroad. But most importantly, how all of that bore no semblance to "reality" as it was presented to Americans by our own media, to make us all feel good and righteous about American economic and military hegemony, how justified America is in playing world police, and how America and American corporations are proudly blazing the path to global capitalist utopia, regardless of outlet or those outlets' inherent biases.
To say that if I had the opportunity to go back in time and ***** slap some reality into my teenage self, I would, is the understatement of the century.
No, "marketing towards progress" is not a good thing, because your idea of "progress" is not corporations' idea of "progress". No, marketing is unlikely to go away, but it will never, ever be a force for good. You're only being tricked into thinking it can be.
It is the only reason anyone ever gave a fuck about Trump until he decided to go full White Supremacist.
Five billion dollars.
That's the amount of earned media that went to Trump during the 2016 election, counting primary and general. Depending on source, $5.6-5.9 billion if you go all the way back to June, 2015, when he first announced his bid.
Earned media is defined as the reporting, editorializing, and discussion of a given topic (in this case, Trump's candidacy), separate from sponsored/paid media in the form of direct advertisement. A talking head goes on TV and yells about Trump for ten minutes, that's earned media. Here's the key: earned media is quantified by estimating the value of ad buys during coverage of said topic, in other words it's an index of said topic's
profitability, as it's how much income an outlet made covering it.
For 2016, Hillary received approximately $3.4 billion in earned media. That's about $8.4-9.4 billion total. Compared to the estimated $2.4 billion of hard and soft money, and independent expenditure, of 2016 for both candidates put together. To put that in perspective, 2012 was a $4 billion election, with about a 50/50 split in paid/earned media.
To say the amount of earned media Trump received was staggeringly unprecedented is the understatement of the decade. So unprecedented one cannot help but ask themselves, what led to this? The most straightforward answer is damning enough: Trump shot his mouth off, news outlets covered it, ratings and ad revenue went through the fuckin' roof, so news outlets just kept giving the people what they obviously wanted--a reality television show where the grand prize is access to the nuclear football--and laughed all the way to the bank. Just like they still are.
But, the truth's actually a little deeper than that. As our current media landscape stands, the last I checked, four multi-nationals control over 90% of media consumed by Americans: Disney, AT&T, National Amusements/Viacom, and Comcast. The Disney/Fox merger went through, relegating NewsCorp to also-ran status, and the AT&T/Time Warner merger went through. You might talk about the FANG's, but the truth is when it comes to
big media, despite FANG's considerable size and reach, they're very tiny fish in a massive ocean. Three years ago (i.e. before the election) it was six.
Of course, we still have the handful of "old media" holdouts which nowadays are tech billionaires' vanity projects. So, here's the real funny thing. You just made an entire thread about access restrictions by the Trump administration...whose access is being limited? Are outlets owned by those four MNC's being targeted?
So who were the biggest beneficiaries of Trump admin deregulation and tax "reform"? The same people who put him in office on the back of five billion dollars' worth of earned media, that's who. You want to talk about fascism, there's your fucking fascism.
But please, do go on talking about how progressive Disney and its subsidiaries are.