Right, here we go. This is my view of why Microsoft's approach is a load of shit.
I really, really like Gears of War. The first game was flawed, let's not pretend it wasn't, but I would have bought Gears 2 new for £60 the moment it hit the shelves... if it was on PS3.
I simply cannot stand the 360. It comes across in every way as an inferior console, built by a company famous for being unreliable dipshits, and its competition are Nintendo (which is Japanese for "Fun") and Sony (which is Japanese for "Quality"). Microsoft (which is American for "This Program Has Performed An Illegal Operation And Will Be Shut Down") as a brand leaves me running for cover.
However, whilst I wouldn't spit on the 360 where it on fire, that doesn't mean I have a problem with most of the developers who make games for it. Ultimately, I think I have gone beyond the point where the definition of an Awesome Game is how many n00bs you can pwn online. As much as I love a bit of shallow mayhem every now and then, I like my games to take me somewhere.
Portal is epic because of its innovative gameplay and brilliant script. Metal Gear Solid 4 is a massive undertaking of storytelling. Noby Noby Boy is like being on an acid trip, only without the bit where you get arrested for licking a policeman to see if he tastes like snozzleberries. However, I could not see this sort of thing being spawned on the 360 with Microsoft at the helm.
Microsoft is a business. So is Sony, of course, but Mircosoft remind you they're a business constantly. I don't like dealing with businesses. I play tabletop wargames for a hobby, and much of my time is spent in various gaming stores, painting or playing, and getting to know the locals. I probably spend £20 a month or so on average, but I feel wanted. I feel like I'm around like-minded people who just happen to have an assortment of items to sell. I don't believe I've ever felt that way about Gamestation, or HMV.
Microsoft always does whatever it can to make money. The problem is that a lot of the really brilliant stuff that comes out of Gaming is either A) not profitable, or B) a risk. Microsoft doesn't take risks; risks cost money, and might not bring money back. Risks are BAD! Halo 4, 5, 6, 7 and Halo Wars 2 & 3, followed by making Gears of War and Fable into Quintologies, are nice and safe. Boring as Fuck for gamers, but Safe.
As has been said, Psychonauts died in no small part to Microsoft shitting on the game. How many other epic games have and will die because Microsoft is too busy funding yet-another Halo Clone?
At least the PS3 is willing to take a few risks. Noby Noby Boy is hardly the Game of the Century, but it's so bloody weird you'd buy it just to see it. Every time I see Sackboy posing as the PS3's poster child, I get a warm glow inside... because when the Next Big Thing in gaming comes, it sure as hell won't be on the 360; safe makes money, but risky games, when they succeed, are the ones we all remember.