Just because they have a patent doesn't mean that they are going to implement it any time soon.
They have filed plenty of patents over the past years, only a portion of which has been implemented.
Looking on the bright side of life, I believe that this system will be used in free to play content on the PSN, like with apps on the Android platform for example;
You have a paid and free version, the free version has ads but the paid doesn't.
This would certainly be a good move for Sony, as proven with android, a lot of revenue can be generated if you offer games for free with ads in them!