In E.A's defense, I don't believe by shifting I.P they are rewriting it for mass appeal, rather finding existing elements they can use to bring in a wider audience, I.E : This plot is cool, it would make a great novel we don't have time to address in a full on game.
The whole shooter/rpg thing is also too much of a blanket statement. You're viewing shooter and rpg as too very separate, disparate things, black and white as games.
I believe Mass Effect is striving to create something new which isn't a shooter or rpg, but has elements of both. From what I've read of three, they are bringing the A.I up to the level of other 3rd person shooter titles. The changes to customisation seem unique in a way which won't turn the game into a under the hood numberfest with your character needing to loot every level for your inventory.
It's a long shot, but from reading the articles of those who have played it, Mass Effect 3 looks like it could redefine gaming.
The whole shooter/rpg thing is also too much of a blanket statement. You're viewing shooter and rpg as too very separate, disparate things, black and white as games.
I believe Mass Effect is striving to create something new which isn't a shooter or rpg, but has elements of both. From what I've read of three, they are bringing the A.I up to the level of other 3rd person shooter titles. The changes to customisation seem unique in a way which won't turn the game into a under the hood numberfest with your character needing to loot every level for your inventory.
It's a long shot, but from reading the articles of those who have played it, Mass Effect 3 looks like it could redefine gaming.