Kyrian007 said:
Wow, incredible. Someone wrote a story for an online shooter. Fascinating.
What, one of the characters is gay... who gives a shit? Gay or not, backstory of any kind or just the neutral mask... they only exist to get shot 57 times and die over and over and over and over. Giving a shooter a story, neat I guess but does it change the fact that struggle is ultimately pointless because everyone is immortal and the fights are just makework for iron and lead manufacturers? Kind of like in Titanfall where the war only exists to prop up the titan manufacturing industry on a steady diet of cloned soldier corpses. A story for an online shooter. I finally found something even more worthless than the story in a vs fighter.
Generally in games like this, the backstory serves one of two purposes, to give context to the setting, i.e. worldbuilding, or to build attachment to the characters.
In Overwatch's case, they do both, in this case its mostly the latter, and given the enthusiasm, fan art, cosplay, and excitement surrounding the characters, there are a lot of people that do care. Sort of like how there is a significant number of people that haven't played TF2 but still swarm all over Youtuve whenever Valve posts a new TF2 character video.
People love the characters in this particular Blizzard property, and want to see more of them, shorts, comics, cosplay, fan art, etc. etc. etc. There is demand, very fervent demand, and Blizzard wants to meet it.
If nothing else it can't hurt, between two identical shooter games, where one has fleshed out characters and interesting worldbuilding, and the other does not, the former will almost always attract more people, story and setting may not matter to you for a game like this, but Overwatch and TF2 serve as good examples that people do care about that kind of thing.