Men already have a twilight, we just don't brag about it, we're rightfully ashamed of it, for example what I'd call my "Twilight" books would be John Ringo's wonderful male fantasy, the Kildar series, dude gets a castle, a harem, a personal army, and the US president on speed dial....
It's trashy, it's fun, it's basically brain porn, but I don't pretend it's anything else, I don't call it a literary masterpiece or dedicate fan-sites too it, if Twilight fans were rightly ashamed of that dreck they read I'd be okay with it.
Where's the guilt gone?