I love Valve's marketing campaign:
Hire Icefrog - Don't mention it.
NOTHING
DOTA 2 in development!
NOTHING
Couple of pictures of characters
NOTHING
NOTHING
NOTHING
Gabe Newell chats with random people about how awesome DOTA 2 is and how he can't stop playing it.
NOTHING
NOTHING
NOTHING
NOTHING
DOTA 2 TOURNAMENT!
Too bad I won't be able to watch this tournament live, I have stuff to do this week and probably won't get the chance to watch until afterwards.
Hire Icefrog - Don't mention it.
NOTHING
DOTA 2 in development!
NOTHING
Couple of pictures of characters
NOTHING
NOTHING
NOTHING
Gabe Newell chats with random people about how awesome DOTA 2 is and how he can't stop playing it.
NOTHING
NOTHING
NOTHING
NOTHING
DOTA 2 TOURNAMENT!
Too bad I won't be able to watch this tournament live, I have stuff to do this week and probably won't get the chance to watch until afterwards.