Some of you really prove how insular your thinking is. You have to look at the situation from the view of someone outside the game community, not from the view of someone inside the game community who constantly wants to believe that there's nothing wrong with gaming. The ad campaign sends a very confusing message that the game is a sexual party game. Regardless of any actual overt acts of sex being non-existent in the game, the ad campaign sets the context that the various mini-games are innuendo representative of sexual acts or sexual situations. The confusion is then compounded by the fact that the game is given a 12+ rating. To the general buying public, they will take such a rating to mean that the game should be appropriate for age 12 and up. However, with the ad setting a sexual context to the game, as far as the general buying public is concerned, the game now appears to be trying to encourage sex and sexual situations to minors. Regardless if you feel the conclusions are rational or not(by the way, the conclusion actually is rational and sane, if you take the time to think from the view of someone not emotionally vested in the idea gaming can never be wrong or bad) this is the perception obtained by the rest of the world. Ubisoft showed great irresponsibility by not taking the time to think how the total situation my generate a confusing or controversial message. Even worse, if they did make such a consideration and were counting on the generation of controversy to generate free marketing and hype. Such actions only serve to put gaming in a further negative light from the perception of the rest of the world and garners even less sympathy for any loss of freedom that gamers may suffer.
The gaming industry and the gaming community really needs to pull its collective head from the depths of its own colon and learn to realize the effects such actions have on others and how others may perceive our actions. The game industry and the gaming community are constantly suffering under the perception of being saturated with a bunch of immature, irresponsible, disrespectful, irreverent, deviants that represent nothing but the worst of humanity. Such actions as taken here by Ubisoft(and, honestly, many of the attitudes that gamers display) only reinforce and justify that perception as truth to the rest of the world.
Perception is reality, no matter how much you may rationalize otherwise, and being condescending about it does not give anyone any sympathy for the argument.