[blockquote] But Neil Ashurst, the head of public relations at Game, which bought out Gamestation in 2007, said the ad may be edgy but simply reflects the realities of gamer demographics. "We welcome everyone into our stores and the Gamestation brand reflects its customer base which is still predominantly the traditional core male gamer," he explained. "Our marketing and in-store POS does, and will continue to, appeal to that audience. Throughout its existence, Gamestation has always been slightly edgy and occasionally controversial. Our customers love this about us."[/blockquote]
I'm sorry, but someone fire this ************ immediately. As in, NOW. Before he deals any more damage to the medium. "Traditional Core Male Gamer", my ass.
YOUR fucking advertisement reflects the realities that you and your PR department have the brains of a bunch of ADD-Addled pubescent shits on Xbox Live. YOUR advertisment reflects the realities of a demographic that means jackshit in a time where the word "Gamer" means FUCK ALL. And it means even LESS when you apply genders. I can only assume that this "Traditional Core Male Gamer" is more than enough proof that Neil Ashurst has never EVER known the touch of a woman.
How about an idea, Gamestation? Fire this sexist pig-headed fuckstick and his entire retard department, and forge a brand new image with a new PR department that attracts both male and female gamers of all ages. Yes, this will yield higher profits and will move our industry forward in an unprecedented way. Idiots like Neil are moving us backward.
