Gamestation Defends "Sexist" Ad

[BehattedWanderer]

Cheaper than a date, certainly. But, better than the feeling of being on a date? Nope. Not by a long shot. Especially since it's Blops...

I'm not even offended. It's a stupid joke, trying to sound "cool" by making a mean joke, and only coming off as childish. It might as well have been a "your mom" joke.

Visceral already did that with their Dead Space 2 advertising.

 

[Sparrow]

It's actually kinda funny, even to me.

Of course, the whiner brigade shows up and tries to ruin everyone's fun.

God I hate our species.

Yeah, sexism is fun right!

Urg....

Honestly, it's not like the ad is saying "Women are a lesser species!" It's just banter. People really do not need to lose their shit over this.

 

[Gaderael]

It was a joke. This female employee acts as though she or any other member of her gender has never made a sexist joke towards men. Get over yourself. It was funny. Laugh. Move on.

 

[Moonlight Butterfly]

Ugh I thought the industry was past the whole 'most of you are mens so we will be sexist as much as we like HERP DERP' guess not.

I guess nobody ever says to them 'so if your majority is white you will put up rascist posters?' becuase it's exactly the same thing. Exclusion based on how someone is born.

 

[DudeistBelieve]

[blockquote] But Neil Ashurst, the head of public relations at Game, which bought out Gamestation in 2007, said the ad may be edgy but simply reflects the realities of gamer demographics. "We welcome everyone into our stores and the Gamestation brand reflects its customer base which is still predominantly the traditional core male gamer," he explained. "Our marketing and in-store POS does, and will continue to, appeal to that audience. Throughout its existence, Gamestation has always been slightly edgy and occasionally controversial. Our customers love this about us."[/blockquote]

I'm sorry, but someone fire this ************ immediately. As in, NOW. Before he deals any more damage to the medium. "Traditional Core Male Gamer", my ass.

YOUR fucking advertisement reflects the realities that you and your PR department have the brains of a bunch of ADD-Addled pubescent shits on Xbox Live. YOUR advertisment reflects the realities of a demographic that means jackshit in a time where the word "Gamer" means FUCK ALL. And it means even LESS when you apply genders. I can only assume that this "Traditional Core Male Gamer" is more than enough proof that Neil Ashurst has never EVER known the touch of a woman.

How about an idea, Gamestation? Fire this sexist pig-headed fuckstick and his entire retard department, and forge a brand new image with a new PR department that attracts both male and female gamers of all ages. Yes, this will yield higher profits and will move our industry forward in an unprecedented way. Idiots like Neil are moving us backward.

Female gamers are still a growing minority, monetarily wise it doesn't pay to factor them into advertising. They're a niche audience that will play what they play regardless.

It's like trying to fight the WWE for making their product now aimed at children. Companies go were the money goes.

Sides poster is rather subjective, one could just as easily make the assumption that they're advertising to the core audience and lesbians. *shrugs* I thought it be something overtly sexist like a Duke Nukem ad.

 

[RazzleDazzle102]

It's actually kinda funny, even to me.

Of course, the whiner brigade shows up and tries to ruin everyone's fun.

God I hate our species.

Yeah, sexism is fun right!




Urg....

Isn't it fun?

 

[RazzleDazzle102]

I prefer GAME, although I'm aware they are the same company.

REALLY?!

Ive never been in two more opposite stores. Every gamestation ive been in the staff always seem cool, willing to chat, into their games, not too pushy. When I walk into GAME a member of staff normally jumps out from behind a display stand and screams "BUY SOMETHING!!!" at me.

Gametrolls haha

 

[DazBurger]

It's actually kinda funny, even to me.

Of course, the whiner brigade shows up and tries to ruin everyone's fun.

God I hate our species.

Yeah, sexism is fun right!




Urg....

Well... Yes.. Yes it is! Very funny indeed! Right up there with racism and terrorist!

... If you dont detect any sarcasm right here is because there is none, I really honestly find these subjects hilarious... Under the right circumstances, as in this case.

 

[Nigh Invulnerable]

I am a bad bad person because I giggled.

I'll save you a pointy rock in Hell. I laughed too.

 

[Russian_Assassin]

I am a bad bad person because I giggled.

No, good and bad are subjective and rely only on the society we live in (I giggled too xD).

I don't see anything wrong with that ad, but then again, some people can't handle the truth! You heard me, ladies. Each and everyone of you are indecisive money grabbing whor

[small]User was banned for offending the opposite sex by projecting his frustrations onto it.[/small]

 

[MegaManOfNumbers]

AAAHH-

......

You know, their actually right. wierd....

 

[Johnnyallstar]

That advertisement is worth a boisterous guffaw.

HAH!

 

[Tarlane]

Here's what's really interesting to me - I had the same interpretation, that the ad was implying the girlfriend was cheap (kind of an "oh, snap" insult or so-called "edgy" humor). So Andy and I were wondering if guys read that ad one way, and girls another?

Oh, and the ad is dumb, but not worth really getting all that upset over.

I immediately took it as an expensive girlfriend comment myself. Maybe it is a difference in the sexes perception on it. Interesting.

 

[RachelSoma]

Yes, the ad is sexist and yes, it is offensive. Just because a lot of you don't seem to realise it doesn't mean it's not.

If you don't get discriminated against, it's hard to recognise discrimination. Especially when it's framed as a 'joke'.

The original complain it quite sensible - Would an employee be disciplined if they told a customer that a game was "Cheaper than your girlfriend. DUR HURR!" or "Cheaper than your mum!"? Yes, they would.. So why can corporate print it?

 

[BrionJames]

Sounds like someone got a little sensitive and hit the bull shit button. Who cares if they say that games are cheaper than having a girlfriend? Honestly, everyone needs to grow the fuck up, it's amusing because it's blatantly misogynistic.

 

[SnipErlite]

Wait, what?

I thought this meant that having a girlfriend is expensive. And this game is cheap. So buy this game. It doesn't imply girls are cheap at all :S

Plus I kinda laughed when I first saw it.

 

[Firehound]

Wut?

I'm sorry, but this may be a case of someone demanding political correctness where it is not needed. Seriously. The idea is to make you laugh. I don't even have a girlfriend, and I thought it amusing. If you don't like it, don't buy from their store or work there.

 

[Euhan01]

Over-reaction. Thought it was quite funny actually.

 

[Layzor]

So am I right in saying that girls can't have girlfreinds?

 

[RowdyRodimus]

Right, and there's never any ads that show women being smarter/more competent than men, right? Sexism is a one-way street, everybody knows that!

Of course, I don't mean to imply that my sarcasm says that I'm offended by the opposite happening. I don't get offended by man/woman bashing because I'm not a little baby-man.

And don't forget all the ads that imply that if a man isn't genetically modified to be on the cover of a romance novel, they are impotent, have small dicks, stink, do nothing but watch football and ignore their wives/girlfriends.

That's ok in advertising but don't you dare make a joke at the expense of a woman. For example, the State Farm commercial that has a black couple and the woman turns her average looking boyfriend into a shirtless model, then he turns her into a woman with big tits and she starts going off on him with "Oh! So THIS is what you like, uh huh...I see how it is". It was ok for the woman but the man is a monster for doing it.