Gamestation Defends "Sexist" Ad
- Thread starter Andy Chalk
- Start date
I'll admit it, I laughed. It's not sexist, despite how it appears to be on first look. What we have here is a vaguely worded ad left open to interpretation. I think what they were going for is "Girlfriends are expensive", not "Women are cheap".
I second this as to how this should be interpretted. Why would Gamestation be trying to say "this game is really expensive, like girlfriends"? It wouldn't make sense financially, unless Gamestations sales directive is now to make people feel good about their taste in partners. I doubt it.LiquidGrape said:
If I saw that poster I would laugh, and it would be more memorable than the thousands of other adverts I see every day, so there you go successful advertising. Yes OK it could be offensive, but I find the 'Go Compare' guy offensive and he gets away with it.
Pretty sure that they meant girlfriends are expensive, and from what I hear, that's extremely true. Reading between the lines doesn't work if you actually don't read the lines themselves. She probably would have been offended if it even mentioned guys play games, the way she jumped off like that.
The amount of fools on this site that seem to enjoy gamings neanderthalic attitude towards advertising and women will make the Extra Credits bunch cry.
I think the advert is shit, the shop itself is shit, and the people who are moaning about "the pc brigade" or whatever, are even shitter still
I think the advert is shit, the shop itself is shit, and the people who are moaning about "the pc brigade" or whatever, are even shitter still
Cheaper than a date, certainly. But, better than the feeling of being on a date? Nope. Not by a long shot. Especially since it's Blops...
Visceral already did that with their Dead Space 2 advertising.Soylent Bacon said:
Ugh I thought the industry was past the whole 'most of you are mens so we will be sexist as much as we like HERP DERP' guess not.
I guess nobody ever says to them 'so if your majority is white you will put up rascist posters?' becuase it's exactly the same thing. Exclusion based on how someone is born.
I guess nobody ever says to them 'so if your majority is white you will put up rascist posters?' becuase it's exactly the same thing. Exclusion based on how someone is born.
Female gamers are still a growing minority, monetarily wise it doesn't pay to factor them into advertising. They're a niche audience that will play what they play regardless.buy teh haloz said:
It's like trying to fight the WWE for making their product now aimed at children. Companies go were the money goes.
Sides poster is rather subjective, one could just as easily make the assumption that they're advertising to the core audience and lesbians. *shrugs* I thought it be something overtly sexist like a Duke Nukem ad.
Well... Yes.. Yes it is! Very funny indeed! Right up there with racism and terrorist!ShadowKirby said:
... If you dont detect any sarcasm right here is because there is none, I really honestly find these subjects hilarious... Under the right circumstances, as in this case.
