I'm surprised how many surprised Escapists roam the forums these days.
The internet is full of script kiddies and bored wannabe cyberterrorists that get into cracking/"hacking" because it combines their affinity for technology with a certain sense of coolness invoked by danger - and headlines such as these aren't helping. They shouldn't be cut, but I can't help but think they make their feats bigger than they need to be.
Part of why the hacker group presents itself like this (own name, operation name... is that pic official?) is because they're just doing it for (the attention and) the evulz (It's a trope, look it up). It's fun to get that much attention, a sense of doing something people care about and stabbing a giant such like Sony in a day and age where apparently teenagers can outsmart professional security systems once they decide stop being so lazy and start being somewhat passionate and geeky about something.
While I don't own[footnote]Thanks for that, Kopikatsu[/footnote] personally Sony products, I still know there's lots of people that do and there are quite a few people's safe money incomes depending on the wellbeing of Sony. And I'm not talking about soulless tie-wearing greedy executives here, I'm talking about people that actually need the money or have a certain passion about their position that ironically makes them close to the very hackers that shoot because they can, not because they think it's the solution to all Sony-related problems.
Because, let's face it, Sony might have problems, but will this really make them reconsider anything other than their security systems?
TL;DR
This is teenagers trying to be cool, it's not like they sat down, had an intense strategy meeting and at the end decided cracking would solve the mess instead of making it worse for everyone involved.