Disco Biscuit said:
You don't even have to make it so barebones, just tell less of the story from fewer angles. This isn't just about dense lore, it's about the goal of this movie being nothing more than brand establishment and the aforementioned name-dropping. They had to show off everything that would make people like Slo and Samted wet themselves with joy, make the maximum number of branded products, toys, etc.
Then there's this: http://www.wsj.com/articles/china-helps-ease-hollywoods-wounds-1465765019
Which is no accident. Wanda[footnote]The company which owns the most theaters in China by the way[/footnote] acquired Legendary Pictures ahead of this, so there was never any doubt about making a healthy profit regardless of domestic reception.
Beyond that, I'm willing to guess that the die-hard fans in this thread are also from the foreign cinema market?
I don't know about your last statement, but everything else seems pretty likely to me. I do remember that the French market received an unusual deal: Warcraft ticket preorders came with a one-month subscription to the MMO.
It just seems odd. Unless you're the type to go starry-eyed at the sight of Toby Kebell's Durotan and to act like Blizzard is your personal Disney, there's not a lot of incentive to even *watch* this. Plus, how many average subscribers are there, currently? Five million or thereabouts? Wasn't the subscriber base on a landslide, just a year back?
All I see is a lot of pomp and chest-puffing, while there's a lot more organic offerings to choose from in the Fantasy Movie market. Even Peter Jackson's Hobbit trilogy fares better than this, and the three original LotR movies are still hard to beat to this day: world-building is done through camera work, set design and soundtrack composition; and the characters never go out of their way to explain things. The first movie's entrance shot into the Shire is all banter and whimsical music, and it manages the task of translating Tolkien's Anthropologist diatribe in "Concerning Hobbits" into audio-visual format. You *understand* who and what the Hobbits are, and nobody in the involved shots says a single word about it.