I always wondered why EA published L4D and Portal 2 on consoles if they supposedly despise Valve, I mean, why help your rival?
Why do people keep using this as some sort of debate?
When EA was publishing these two software titles their digital distribution system EADM was the choice people used if they had no other route to go to to get their software, since their were many alternatives to EADM, including cutting off your own arm and beating yourself with it, EADM didn't exactly have the chops to take on STEAM.
Then EA hit the pay dirt, BF3, it was going to be a massive title, seriously massive. A fan base of dedicated PC users who would buy the game no matter what and who had been waiting over 5 years to get the next game in the series.
Now how can we exploit such a captivated market, oh yeah repackage EADM as Origin and force every user who buys the game, DD or Retail to have to install the software to play BF3, then remove ALL your games from the opposition and you further force people, any people who want to play your games, to go a head and have to use your re packaged EADM which people had been actively avoiding and more than likely using STEAM as an alternative.
You can tell that a lot of this came about at a last minute by the fact that Origin, the software you were FORCED to use if you wanted to play BF3 has only just come out of BETA. Yeah they force you to use BETA software to play your legally purchased games.
EA got the tri factor at just the right time to force the PC user in to having to use Origin
BF3 followed by ME3 and they knew they had to pull Steam support for other games because they knew people would just use Steam for anything other than the games that had forced Origin on you to play them.
As for the feud, just seems that Valve and EA are trying to climb over each other to see how can reach the highest ground in the argument.
Valve could probably cut a deal to get EA games back on it DD service, something that would work both ways for Valve and EA
EA should man up, if Origin is as good as they think it is then it should be going toe to toe with Steam, and reading EA reps saying they won;t use Steam because it is an additional layer between gamer and publisher is comical in the highest sense, EA have used any number of DRM systems which act as barriers between gamer and the publishers content for years and unlike Steam most of them have been massive piles of wank that have ruined or made game unplayable.