Quick, you're a development studio making a game. The overwhelming majority of your potential client base is male. What gender do you cater to if either if you want to ensure that your studio gets picked up again for a different game or a sequel?deathjavu said:What comes first, the women who play games or the attempts to design games with them in mind?
Quick, you're a publishing studio thinking about investing in a game. Do you invest in a game that caters to men or women if over 80% of your potential customer base is male?
Is it any game studio's job to expand the entire gaming market at potentially huge losses? If you're spending millions of dollars on a game do you risk alienating your core audience without any potential upside? See, men and women do express different interests in most medias. It's not that they can't enjoy the same things or even that there isn't overlap, just that in aggregate we express different tastes. That's either due to culturally based gender roles or actual differences in gender pyschology (or perhaps a combination thereof), but the two are nigh impossible to separate out. So even if a game is made that caters directly to them, there is no promise that they'll enjoy it. What if gaming genres are the same movie genres and most women gamers simply don't prefer the kind of games we do? Don't get me wrong, my wife loves FPS games, she's a big fan of COD. But regarding the average female gamer? Perhaps they prefer more casual games? There should be a reason why 80% of female gamers in that study considered their Wii their primary console. We just don't know why yet. But assuming that women will like the same things that guys do does injustice to real differences that make both genders unique in their own right.
As such, throwing bloody FPS titles at women may never get the response it does from men, no matter how capable and plain the female protagonist was made. Because God only knows that women strongly desire to play as some ugly chick as their avatar. Just like I desire to play as some fat slob with an asthma problem.[/sarcasmjoke]