Companies like EA, Ubisoft, Activision, have a target audience in their minds.
This changed the style of the games a lot.
Microsoft just wants to get a share in this new era.
So, they used Xbox menu graphics for "the next Windows Gaming" advertisement.
This video shows they assume they know the cyberculture or gamer terminology by writing there "p0wned". yeah, i see many "pwned" or "0wned"s but no "p0wned". may be xbox gamers have that terminology, i don't know.
but the weirdest part, this video praises DLC items, facebook games like farmville, casual games like Bejeweled and achivement system as "the ideal gaming".
the video is not surprising, game companies wants to appeal facebook users instead of quakers. nobody cares hardcore gamers of progamers. they don't buy dlc's, they don't pay in f2p games. but facebook users do. so, the new trend is going this way.
unfortunately.