Answer: Very Carefully (by now, even if you haven't seen the video, all the comments will tell you the question this answers)
Anyways, I find it hard to buy a game that I could probably also get the same sort of design for by going to Newgrounds and carefully hunting (and yes it would be buried somewhere, but I'd probably have to spend the same effort in the appstore as well, and there I'd have to spend money). I'm not against handhelds (god, no my first platform was a gameboy and the first game I ever OWNED was Pokemon. I didn't even get a console until the PS2 finally made the PS1 drop in price, so I know full well how many great games can be made for them), rather I'm against the fact that a lot of these games seem to be the sort of game that, while entertaining, feel more like a minigame. I'd be fine if the platform contained a bit more real games (and yes, I know they exist on there as I've found a sort of FF Tactics game on the games section that contained a story on iTunes), but right now it feel like a hopelessly large home of casual games.
Lastly, I'd like to say that I do enjoy casual games and do actually own a few myself, my problem here is devoting a console to them.